VI / Branding?
VI設計 品牌形象??

Founded in 2005, Honya Co. Ltd started with a vision to produce high quality products for the marine industry. After more than a decade, we now has one of the widest range of protein skimmers under the brand Reef Octopus, which is globally recognised by hobbyists and professionals alike for its product quality and reliability. In our effort to enhance the efficiency and reliability of our protein skimmers, we took the bold step to design and produce our own BLDC skimmer pumps, specifically engineered to meet the high demands of a protein skimmer. Consequently becoming the first skimmer manufacturer in the world to produce our skimmers and pump completely in-house.Started as a manufacturer of home aquarium protein skimmers, with the recognition of our product quality and efficiency in the market, we now also design and produce commercial skimmers for public aquariums and aquaculture projects.
Reef octopus舊形象已無法滿足品牌當前發展階段,為配合企業戰略布局,幕恩與octo進行了深入的交流與溝通,最終決定將品牌升級與改造。幕恩對reef octopus品牌形象的診斷,舊形象造型太過復雜,不夠簡潔國際化,與其專業級產品并不相符,這局限了其全球擴張策略。針對OCTO的情況,幕恩對REEF OCTOPUS進行了全新規劃與設計。
一、品牌標志更新,整體設計為圓形,象征著地球、珍珠、章魚及人,同時代表OCTO首字O; 負形為章魚剪影,環抱地球亦像人擁抱地球擁抱世界,代表了愛自然、愛大海、愛地球,象征著一種包容開放創新的思想理念;
二、字母的更新,由REEF OCTOPUS更新為OCTO,字體造型更加簡潔大方穩重又具有現代科技感同時和標志遙相呼應,字體的設計更是巧妙的把O和C組合在一起,神似8爪魚的剪影,亦像一個8字,代表著八爪魚;